You can imagine that London Fashion Week is awash with interesting characters, designers and activities but sometimes it’s the brands that help support and work with the British Fashion Council that make such a big impact.
Lavazza are the official sponsors for London Fashion Week and Vodafone Live Fashion Weekend and have been for the past 12 years. With such an iconic brand working with a London event, it’s such a great mix as Lavazza are able to combine their flair for top fashion with their love for quality coffee.
As well as being able to get a Lavazza from Tom’s Deli inside Somerset House and the cool black Italian style van in the court yard, Lavazza coffee machines were also located backstage, in press areas and also in the photographers lounge so when the weather is horrid which it has been this season, Lavazza can bring a little taste of Italy to proceedings with tasty coffee to treat your taste buds and warm you up too.
When the sun did make an appearance, Stylists, Bloggers, Buyers and others sat in Somerset House’s courtyard and enjoyed an authentic Italian Lavazza coffee while wearing their shades.
The Lavazza favourite frothy Cappuccinos and creamy Mocha Latte’s went down a treat and the Espresso’s got everyone through the hectic schedule and lack of sleep. Lavazza really was a driving force of London Fashion Week and helped keep everyone going, so a big thank you to Lavazza!
All images by Lois Spencer-Tracey