Myself and some other cool press were invited to London Fashion Weekend with Avenue 32 to see the shows and other things that were going on. I have been at London Fashion Week many times so was a strange experience to go and do the weekend event and get a customer point of view.
There was some lovely brands such as Lulu Guinness, Levi’s, Maybelline and many others showcasing their latest products in Somerset House but I was more interested in the shows and what direction they were going to go in.
The First show we saw was a Trend directional one that showcased sporty numbers, floral pieces and Ladylike Lace which were all styled well to give the audience some ideas for S/S 2014. After the trend show, Julien Macdonald was on-hand to show his latest collection and it was lovely to see his collection and see the beaded pieces up close. Once we were fashioned-out Avenue 32 treated us to some lovely cakes and treats at the Waldorf Hilton and it finished off a lovely day perfectly!
Thank you Avenue 32 for having me!
All images by Lois Spencer-Tracey