Me and Superdry have a love affair happening. It occurs regularly in my wardrobe and whenever I walk past their huge Regent Street store and I think it’s serious.
Of all the sporty/street/casual brands out there, Superdry is definitely the one that is changing their arena, their style and adapting to their customers’ needs and the trends that change so regularly. It’s not surprise then, that the brand’s new A/W 2013 collection contained some lusty gems and clever pieces that will last you into 2014. As well as a strong accessories package including wallets, beanies, headphones and their new satchels, their clothing collection is several collections in itself. The usual suspect and heavy log hoodies and tee’s are still there but the funny thing is, this product sells by the truck load so why change it? For the more fashion forward customer, the brand has looked at essential knitwear, heavy-duty boots and produced enough leathers to put me into a toxic yet blissful sleep. As well as the classic styles, womenswear is taking on a whole new shape of its own and will soon be a strong contender against the well established menswear.
So If you haven’t already, make sure you pay a visit to Regent street store and breathe in that Logo-leather and cotton dream that is Superdry.
All images by Lois Spencer-Tracey